Military Culture Shift: The Impact of War, Money, and Generational Perspective on Morale, Retention, and Leadership

Important shifts in army tradition have created a posh set of challenges, impacting morale and motivation, recruitment and retention, and program participation.

Army Tradition Shift presents the story of US army service members, their households, and the establishment itself, via the lens of a number of generations, and the foremost elements impacting modern-day recruitment, retention, management, and wellness. A licensed counselor and management marketing consultant, creator Corie Weathers attracts from her personal army partner expertise, her skilled work with army households and leaders, and greater than 15 years of analysis, to supply narrative historical past, insights, and views on:

• Generational viewpoints, from World Struggle I veterans to right this moment’s recruits (Gen Z)

• Quick- and long-term influence of Division of Protection price range selections

• Rising social developments throughout the army group, particularly post-9/11

• Cumulative impact of 20 years of conflict on army household wellness

Of particular curiosity to army leaders, service members, army relations, in addition to historians, politicians, educators, and counselors, Army Tradition Shift helps readers perceive and embrace:

• How previous selections have led to the present state

• Generational variations in motivation, belief in authority, and studying kinds

• Why households aren’t turning up for in-person and social occasions

• Communication shifts that influence cohesiveness

• Management methods to affect constructive adjustments going ahead