A sensible, easy-to-use information to remodel enterprise communications into memorable narratives that drive conversations―and your profession―ahead
In On a regular basis Enterprise Storytelling: Create, Simplify, and Adapt A Visible Narrative for Any Viewers, visible communication and storytelling specialists Janine Kurnoff and Lee Lazarus leverage a long time of expertise serving to executives on the world’s high manufacturers―together with Colgage-Palmolive, Nestlé, T-Cell, Medtronic and Meta―convey readability and which means to their enterprise communications. Whether or not you are constructing a presentation, crafting a high-stakes electronic mail, or have to affect the dialog in your subsequent assembly with an govt, or have to speak with information, On a regular basis Enterprise Storytelling affords an insightful exploration of how one can develop compelling enterprise narratives that meet various viewers wants.
You may uncover how one can use a easy, repeatable framework to remodel your concepts, information, and insights into an genuine, persuasive story. Inside this skilled improvement e book, you will additionally discover intelligent information visualization and visible show strategies to assist humanize your tales and construct an viewers connection, resulting in improved presentation abilities and higher information literacy. Whether or not you are seeking to improve your govt presence, align groups, grow to be an skilled at changing information evaluation into information insights, or need to talk change and affect audiences, On a regular basis Enterprise Storytelling is for you.
On a regular basis Enterprise Storytelling is an indispensable information to creating your communications stick within the minds of your viewers and drive change. It allows you to show confidence and talk with readability no matter how advanced your message is. Should you’re a busy, proficient businessperson in search of ways to enhance your govt displays, one-pagers, emails, or digital conferences, this communication e book is for you.
Amazon Prime Customer –
This book was fun and easy to read with real life stories and good examples. It helps presenters to organize, craft and deliver messaging that are easy to follow and influence audiences. I used it for job interviews as well and it worked! It’s also good for college students as my daughter read the book and used it at school with success.
SLB1984 –
I give presentations almost daily to customers and various levels within my organization as a product manager. What I loved the most about this book is how to work within the storytelling framework when you’re told you only have five minutes or 1 slide. A truly relevant book that I’ll be referring to often. This framework should be taught in school as a gen ed course, it’s that valuable. Easy read and easy to incorporate into your daily work.
Vicalala –
A must read business book on every MBA student and business professional list. I was impressed with the simplicity of the recommendations and active examples that are woven throughout the book. Great storytellers themselves, the authors have compiled years of experience and distilled key recommendations for presenting to any audience on any topic. This will be a regularly referenced book on my desk. I can’t recommend it enough if you are looking to improve your communications and make even more impact. A must read!
Marcus Schaller –
Buyers are drowning in data, but hungry for meaning. For relevant stories that help them make better decisions and take effective action.The trouble is, storytelling can be really tricky to master. Especially for sales and marketing messaging.What makes something a story, exactly? And how do you turn a dull, lifeless series of facts into a narrative that resonates with the right people?It turns out, stories that inspire action have the same fundamental components. And you can use them in everything from emails to pitch decks to discovery calls.Want to learn how to do it? Buy and read this book!It’s a MUST read for anyone who liked StoryBrand or Stories That Stick (2 other phenomenal books).
Chris B –
This is an excellent book. It explains how to build a convincing story in order to effectively pitch an idea. Should be required reading for all Sales Professionals and any manager who needs to pitch an idea to Senior Management
Amazon Prime Customer –
This book was fun and easy to read with real life stories and good examples. It helps presenters to organize, craft and deliver messaging that are easy to follow and influence audiences. I used it for job interviews as well and it worked! It’s also good for college students as my daughter read the book and used it at school with success.
Amy PalmerAmy Palmer –
I finally realized I needed to find the tools to be better at storytelling recently when I had 5 minutes with my boss’s boss to fill him in on a big project. Instead of succinctly giving him the synopsis of the project (and my involvement in it!), I stumbled around without succinctly communicating the highlights, and hung up going – ugh. I just really blew an easy opportunity to impress him. I set out to find help with this kind of thing and found Everyday Business Storytelling…I want to shout from the rooftops what a wonderful “secret sauce” this is to delivering in those moments! The tips, tricks, and insights have already helped me speak more confidently (and impressively, I must say) in meetings and I’m only a few pages in! Highly highly recommend for anyone who works in an office/team setting. Easy to absorb. Functional tactics that you can apply to all types of moments with clients and internal stakeholders, even with the most basic things like sending an email. Can’t say enough how much I love this book. Wish I’d known all this 10 years ago!
Jane L. –
This book is a must-have for anyone trying to tell a business story. The content is presented in a compelling, clear way, actually utilizing the exact principles outlined in the book (way to practice what you preach!). As a product manager, I’m always looking for new ways to evangelize the solutions I work on and find new ways to communicate with stakeholders. What I love about this book is not only that it offers practical, key insights that I can easily implement in my day-to-day, but it’s set up like a user-friendly textbook. I can reference it on the fly as I go about my day and keep the valuable guidance at front of mind. I highly recommend it.
Marcelo Marques –
Apesar de simples e curto, o livro é uma excelente ferramenta para ajudar na elaboração de melhores apresentações ou argumentações.
Edgar D Rodriguez –
El libro me confirmó la importancia de utilizar todos los recursos disponibles para llevar un mensaje de forma sencilla, clara y memorable
Amazon Customer –
These ladies have written a must read book for everyone in business. Get it today!
SLB1984 –
I give presentations almost daily to customers and various levels within my organization as a product manager. What I loved the most about this book is how to work within the storytelling framework when you’re told you only have five minutes or 1 slide. A truly relevant book that I’ll be referring to often. This framework should be taught in school as a gen ed course, it’s that valuable. Easy read and easy to incorporate into your daily work.
Lo –
Whether you’re a recent college grad or have been in business for 50 years, this book has valuable strategies for anyone that needs to communicate information or ideas. It lays out a simple formula for organizing your message in a way that will capture people’s attention and help you provide the right amount of context to get decisions made.I recently took the on-demand course from TPC that complements the book (they’re both called Everyday Business Storytelling) which has a library of videos that expand on the topics covered in the book (as well as downloadable resources, activities, etc.) Highly recommend both!
todd werdebaugh –
As someone who gives numerous presentations that are not sales related, I thoroughly enjoyed reading this book. Lots of examples really helped illustrate the authors’ points. Well done!
Donavon Jadwin –
Honestly i think this was really helpful to learn how to create powerful stories with slides.Lots of visual references and scenarios that are carried throughout the book. Super easy read.
JFC –
I got a sneak peek at this book. I found it easy to read and informative. At a time when things are changing quickly in the world this book offers real suggestions on the how and why of it all.
Rosabel S Tao –
This book is a fantastic resource for every professional, not just people who give presentations. It’s a great primer on effective and persuasive storytelling, cohesive messaging, and visual presentations. They give very clear “before/after” examples and case studies. I found the “what’s working/not working” call outs especially useful. I’m a professional communicator and I would definitely recommend this book to all my colleagues and clients.
B –
An amazing guide to improving your business communication!The lessons are clear and easy to understand with case studies and illustrated examples of presentations that are effective (and those that are not!). Great examples of how to improve the visual impact of your presentation and how to get the “big idea” across to the audience.Chapters on effective strategies for improving your email communication and how to make virtual presentations are clear and concise.A must-have book for every business and an excellent guide for student presentations.
D. A. Thompson –
Very helpful guidance for storytelling in business. Extremely useful examples of good and bad presentations. Excellent advice, presented clearly and immediately applicable. Top notch.
Bragg –
Great visuals. Solid product
Brian Books –
I found this book to be very helpful, straightforward and easy to draw a plan from. This is one of those, “bring it on the plane” reads and you’ll thank yourself upon landing.
ACD_520ACD_520 –
Just picked up this book cause I am always looking for new tools to support my clients as a storytelling coach.But, I’m already so impressed with how Janine Kurnoff and Lee Lazarus of The Presentation Company have made visual storytelling so accessible with easy to grasp before and after examples of effective slides.I hear a ton of pitches in my day job running a startup accelerator and I can always tell when a pitch deck is a visual disaster with waaaaay too many words, BUT I struggle with suggesting helpful alternatives.Excited to put this book to use in my day & side jobs!Definitely recommend this for anyone who does a lot of presentations at work.p.s. they even get into effective email writing!
John Princewill –
Practical and so easy to read. My go to book when I create tools
Cliente Kindle –
Além do livro ser bonito, as informações são bastante didáticas e úteis. As explicações sobre storytelling são aplicáveis.
Yordy Nuyts –
Provides tons of insights and examples to improve your everyday communication.
Marcus Schaller –
Buyers are drowning in data, but hungry for meaning. For relevant stories that help them make better decisions and take effective action.The trouble is, storytelling can be really tricky to master. Especially for sales and marketing messaging.What makes something a story, exactly? And how do you turn a dull, lifeless series of facts into a narrative that resonates with the right people?It turns out, stories that inspire action have the same fundamental components. And you can use them in everything from emails to pitch decks to discovery calls.Want to learn how to do it? Buy and read this book!It’s a MUST read for anyone who liked StoryBrand or Stories That Stick (2 other phenomenal books).
Meghan C –
This book is fantastic! It offers so much helpful information on integrating storytelling into my daily life.
Liz –
Transform your presentations and get desired results with this book. It shows you exactly how to do it. It’s a must read for anyone who designs and develops presentations.
Marcy –
I like that the art of storytelling in business is making its way to my brothers book collection. A Different way to go through people, it’s a personal touch with a touch of heart.
Megz –
Easy read (otherwise why trust their advice on storytelling?!) and really clear tips. I rarely write reviews but thought to give this a thumbs up.
Amazon Customer –
I was excited to get this new deck + pitch “bible” finally from The Presentation Company. These two are some of the best in the biz working the last 20 yrs with the biggest organizations out there to help us all perfect our storytelling skills.I have worked with 100s of early stage to growth company builders and this book has all the areas should be focused on. Often people try to throw too much into a deck – which makes it unpresentable to be honest. Simplicity and clarity wins every time.FYI the book is a cheat code for anyone in business trying to clearly build support behind the ideas they are building internally or externally to market. Don’t just get a copy for yourself, but think about others in your org who might benefit.
Amazon Customer –
Fabulous book full of good ideas for F2F and online presentations.
Arie Wibowo S. –
Love this book… It enhances my business presentations.
T. Ovard –
I’ve read about a 1/2 dozen books on storytelling, so I wasn’t sure if this would add anything to what I’ve already seen. It absolutely did! I love the focus on business storytelling. The book is great with details on how to in several areas including emails, group presentations, and cases where you can’t give a whole briefing. I’d highly recommend this book to anyone wanting to improve their communication skills in business.
Wowohwow –
I wish I had this book when I started consulting 7 years ago. Cringed so hard when I saw stuff really similar to my PowerPoint decks featured in the “before” section, but I’m glad I now know how to get better. Very effectively laid out book with clear and effective visuals. You need this book!!
David Paull –
Unlike most business books, this one does not just give you one big idea then fill 200 pages with fluff. This book is one big idea after another, with concrete examples to support each one.Will this book help you with …giving better presentations? Yes. …writing better proposals? Yes. …drafting better emails? Yes.Janine and Lee are masters of their craft. This book is well-written, thoughtfully-designed, and packed with practical advice to help you excel at communicating more effectively and memorably.
Amazon Customer –
I was excited to get this new deck + pitch “bible” finally from The Presentation Company. These two are some of the best in the biz working the last 20 yrs with the biggest organizations out there to help us all perfect our storytelling skills.I have worked with 100s of early stage to growth company builders and this book has all the areas should be focused on. Often people try to throw too much into a deck – which makes it unpresentable to be honest. Simplicity and clarity wins every time.FYI the book is a cheat code for anyone in business trying to clearly build support behind the ideas they are building internally or externally to market. Don’t just get a copy for yourself, but think about others in your org who might benefit.
Wowohwow –
I wish I had this book when I started consulting 7 years ago. Cringed so hard when I saw stuff really similar to my PowerPoint decks featured in the “before” section, but I’m glad I now know how to get better. Very effectively laid out book with clear and effective visuals. You need this book!!
Jane L. –
This book is a must-have for anyone trying to tell a business story. The content is presented in a compelling, clear way, actually utilizing the exact principles outlined in the book (way to practice what you preach!). As a product manager, I’m always looking for new ways to evangelize the solutions I work on and find new ways to communicate with stakeholders. What I love about this book is not only that it offers practical, key insights that I can easily implement in my day-to-day, but it’s set up like a user-friendly textbook. I can reference it on the fly as I go about my day and keep the valuable guidance at front of mind. I highly recommend it.
LPHLPH –
The copy was for my fresh-out-of-college nephew to help him as he starts his career. But while reading through it, I realized it could help me too–and I’ve been been working for too long.For those new to giving presentations, this book is a very practical and actionable. It gives multiple ‘real-life’ examples and then breaks them down to show where one could improve. It is so much easier to understand when you see things in action opposed to just a theoretical concept.And for those of us who think they are pros at presentations…think again. The book is both a reminder of best practices but also a toolkit for more effective communication (whether it be presentations, emails or a pitch on the fly).
Roberto Reyes –
Very usefull
Harvey Deutschendorf –
I became interested in this book as I have been trying to increase my storytelling capability as a speaker. It not only offers great information on storytelling, but so much more. The information on how to integrate otherwise boring data into a story was a real gem. How to turn headings into headlines and big ideas was worth many times the price of the book alone. What was so different about this book was that not only did the authors explain what you needed to do, they walked you through with great illustrations and graphics. First, they showed examples of what is not working and then turned these examples into what does work. I have never read a book where the authors have made it more crystal clear on what you need to do to make your ideas pop. There is even a section on sending effective emails. This alone would make this book incredibly valuable. This is the best guide that I know of when it comes to providing valuable information in a very clearly defined, user friendly manner. I will be going back to it often when developing my talks, creating online courses and training. It is truly a game changer. Thank you Janine and Lee!
Henry Mortimer –
Feeling empty and depleted? Or stuck in place, with no clear direction? Just need some new ideas for inspiration? Read a damn book! I tell myself this all the time, and it works.To jumpstart 2022, I began reading “Everyday Business Storytelling,” by sisters Janine Kurnoff and Lee Lazarus, and it’s been a breath of fresh air. Not only did they do a great job of reminding me why storytelling is fundamental and critical to successful engagement with an audience, at any level, but they also opened my eyes to new ways to improve a narrative using visual storytelling techniques. It’s an inspiring read for anyone who wants to kick-start your communication skills by crafting stories that are verbally and visually more engaging.
Amy PalmerAmy Palmer –
I finally realized I needed to find the tools to be better at storytelling recently when I had 5 minutes with my boss’s boss to fill him in on a big project. Instead of succinctly giving him the synopsis of the project (and my involvement in it!), I stumbled around without succinctly communicating the highlights, and hung up going – ugh. I just really blew an easy opportunity to impress him. I set out to find help with this kind of thing and found Everyday Business Storytelling…I want to shout from the rooftops what a wonderful “secret sauce” this is to delivering in those moments! The tips, tricks, and insights have already helped me speak more confidently (and impressively, I must say) in meetings and I’m only a few pages in! Highly highly recommend for anyone who works in an office/team setting. Easy to absorb. Functional tactics that you can apply to all types of moments with clients and internal stakeholders, even with the most basic things like sending an email. Can’t say enough how much I love this book. Wish I’d known all this 10 years ago!
Julie –
The best book I have brought on communication. No fluff or waffle. Just a really useful framework to follow. Many thanks I have delivered PowerPoint presentations for many years but I learnt a lot from the simplicity of this framework.
Lhoch –
Book was received in better condition than listed. Practically brand new. Love having the opportunity to buy and support a library.
Linda Berger –
I was pleasantly surprised to come across this book that was so easy to read and sill gain so much knowledge! I was in Recruiting for 30 years and had my own Recruiting Firm for 20 years I had approx 300 clients with issues and trained thousands of candidates from what to say, what to write, how to present themselves, their presentations and how to get it done! I only wish this book would haveBeen available at that time so that I could have highly recommend it!! I was very impressed….
ACD_520ACD_520 –
Just picked up this book cause I am always looking for new tools to support my clients as a storytelling coach.But, I’m already so impressed with how Janine Kurnoff and Lee Lazarus of The Presentation Company have made visual storytelling so accessible with easy to grasp before and after examples of effective slides.I hear a ton of pitches in my day job running a startup accelerator and I can always tell when a pitch deck is a visual disaster with waaaaay too many words, BUT I struggle with suggesting helpful alternatives.Excited to put this book to use in my day & side jobs!Definitely recommend this for anyone who does a lot of presentations at work.p.s. they even get into effective email writing!
Brian Books –
I found this book to be very helpful, straightforward and easy to draw a plan from. This is one of those, “bring it on the plane” reads and you’ll thank yourself upon landing.
Henry Mortimer –
Feeling empty and depleted? Or stuck in place, with no clear direction? Just need some new ideas for inspiration? Read a damn book! I tell myself this all the time, and it works.To jumpstart 2022, I began reading “Everyday Business Storytelling,” by sisters Janine Kurnoff and Lee Lazarus, and it’s been a breath of fresh air. Not only did they do a great job of reminding me why storytelling is fundamental and critical to successful engagement with an audience, at any level, but they also opened my eyes to new ways to improve a narrative using visual storytelling techniques. It’s an inspiring read for anyone who wants to kick-start your communication skills by crafting stories that are verbally and visually more engaging.
Troy Chollar –
This is a great resource for anyone creating a presentation (PowerPoint, Keynote, Google Slides, etc.). It is packed with lots of great information in an easy and quick to read format.
Marcelo –
I have read many excellent storytelling books aiming to do better presentations at work, but I was facing difficulties to bring all those techniques to the business scenario. This book helped me a lot teaching me how to “plug” all the knowledge I had previously acquired to the presentations I want to do at work. Everyday Business Storytelling along with Storyworthy from Matthew Dicks (another masterpiece) will bring your storytelling to a whole new level. Congratulations and thank you to the authors Lee Lazarus and Janine Kurnoff for this amazing and helpful book.