What does cultural awareness in business communication look like? – VIDEO BLOGS by Country Navigator



Internationalization and technological development in recent decades have drastically changed the business environment. Organizations have expanded around the world, and there is a growing recognition that they are culturally diverse by default – monoculturalism has gone. Working with people from different cultures has become the norm in all sectors. Colleagues, partners and customers come from a wide variety of different cultural backgrounds. The cultural context for business is extremely complex. 

Most of the problems that arise are a consequence of the way we interpret the world around us. Most of us see our surroundings and the environments in which we live and work from our own individual cultural perspective. Our cultural perspective determines our understanding of normal, appropriate and right and wrong. By instinct and evolution, we are suspicious of anything that is other – that doesn’t match our own cultural experiences. And that is how ethnocentrism, stereotypes, biases and prejudice, and cultural misunderstandings are born. 

To be successful in business, you need clear and precise communication. In achieving that kind of communication within your business, with your employees and partners, training your cultural sensitivity and awareness of differences becomes essential.  

As a platform with over 1.000.000 extroverts, introverts, neurodiverse, non binary, short, tall, full time, part time, parents, dog or cat lovers, and others from all countries worldwide, we understand that you are busy and you prefer to have a choice of formats. These short videos represent our CQ lens on the real world problems that organizations around the world face. If you want to find out more, read our blogs here – https://www.countrynavigator.com/blog/

With over 28 years of experience under our belts, we’re experts in supporting global businesses to successfully navigate their complex and unique challenges. Let’s explore how we could help you – https://www.countrynavigator.com/

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