Leaving the Base Camp reveals the unconventional progress and administration methods Ilma Tiki used to bootstrap MailerLite from a small Lithuanian startup enterprise to a $90+ million exit, constructing a globally-distributed distant crew alongside the best way.
Ilma’s story proves that you simply don’t want to maneuver to Silicon Valley, elevate funds, and danger all of it to develop a startup. Different paths aren’t only for life-style companies: you need to use them to develop wildly profitable corporations with tens of millions of customers.
The entertaining story is filled with sensible recommendation from Ilma’s 10-year-plus journey. You’ll uncover the methods that helped her scale the corporate whereas pioneering an asynchronous and productive distant work tradition beloved by crew members in over 35 nations.
Learn the ebook to study:
- The way to compete with well-funded rivals on a shoestring funds
- Confirmed suggestions for constructing tradition in distant groups whereas main from anyplace
- Methods for scaling up what you are promoting whereas staying excited as a founder
- Steadiness working a profitable enterprise with a contented household and a very good night time’s sleep
The tales in Leaving the Base Camp are the precise methods that enabled MailerLite to beat hurdles corresponding to an absence of enterprise capital, a house base exterior the main tech hubs, and a need to steadiness progress with life-style. They’ll resonate with founders and leaders trying to scale in unconventional methods, whether or not you’re simply getting began or constructing towards your IPO.
You’ll discover the guidelines and tales particularly useful should you:
- Should not primarily based in Silicon Valley
- Are bootstrapping your organization
- Need to study confirmed methods for rising productive distant groups
- Imagine in self-managed corporations
This startup enterprise ebook is important studying should you’re concerned with alternative routes to construct a precious firm whereas creating an organization tradition the place folks love their jobs.
Ilma Tiki co-founded MailerLite, MailerSend, and MailerCheck, e mail advertising instruments utilized by over 1 million companies. She additionally based The Distant Firm, which is behind instruments MyZenTeam, Ycode, and Partnero.
Ilma is an explorer, associate, mother, daughter, entrepreneur, buddy and crew member. She’s obsessed with connecting folks on-line or offline, bringing creativity to life and studying one thing new daily.
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It’s the type of ebook which I like studying rather a lot. It’s brief. Particular. Insightful. No bullshitting. Every chapter goes straight to the purpose. The ebook relies on the creator’s personal expertise, not simply theories she examine. You can’t solely learn however really feel within the air the teachings learnt.
Marius Ciuzelis
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One of many biggest books I’ve examine advertising and creating an organizational tradition. In case you are a Founder or C-level government it will likely be a pleasure so that you can learn this ebook. It’s very brief and insightful and stuffed with fascinating tales and case research from the Mailerlite journey.
Michał Korba
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It is the ebook that stimulates the artistic thoughts and sparks concepts which are simply relevant each in enterprise and in life! The ebook displays on the important thing moments that formed MailerLite’s distant work tradition. It is filled with examples of how totally different crew members across the globe embraced or contributed to the success and the tradition we’ve right now – the tradition that is filled with life and pleasure. The ebook is unquestionably price studying for anybody keen to create a rare distant work tradition!
Indrė Sizovaitė, Advertising Supervisor
Keren Discua –
This book is a must-read for anyone interested in entrepreneurship, startups, or the tech industry. Ilma tells the story of MailerLite’s journey from a small startup to a successful company, and she does it in a way that is both inspiring and informative.She writes openly about the mistakes, the tough decisions, and the sacrifices made. But she also writes about the lessons they’ve learned, the values that have guided them, and the people that helped along the way. What I found most inspiring about this book is that it shows a new point of view on how companies are able to grow and leave the base camp. She advocates for a more sustainable approach that is focused on customer satisfaction, and employee happiness. I highly recommend this book.
Alex Young –
“Leaving the Base Camp,” is a refreshing take to all the unicorn startup stories that make headlines. Ilma Tiki goes against the grain, proving you don’t need Silicon Valley or boatloads of funding to make it big. The book dives into the nitty-gritty of MailerLite’s rise, with tons of practical takeaways.What’s killer about this book is Ilma’s transparency. It’s a fresh perspective on how to hustle smart, not just hard, focusing on real growth and a solid company culture. If you’re interested in small business or curious on building a company culture that can withstand ever-changing global trends, you’ve gotta read this one.
Nika –
“Leaving the Base Camp” is an incredible odyssey, and as a woman navigating the tech landscape, it was deeply motivating to trace the path blazed by someone like Ilma Tiki. Her narrative shattered the invisible boundaries that often limit women in the tech realm, illustrating that one’s gender should never be a defining factor in steering a successful startup. Ilma’s unconventional strategies in propelling MailerLite from a modest Lithuanian startup to a global powerhouse were a breath of fresh air, challenging the conventions of a predominantly male tech industry.
Matías Cáceres –
If you are starting a company, you already have a startup or you are working at one this is an essential reading idea you want to feel inspired and understand why people and real connections between them is the base of success. Each time you read it you will get new ideas about it.
Ignas Rubezius –
Dive into the real, relatable stories in this book. If you’ve started a company, you’ll connect with them. If you’re planning to start one, you’ll find practical advice and useful insights. This book is a must-read for all startup founders.
Madison –
Muy recomendable!